Comcast
The U.S. cable giant bid 17.28 pounds a share for control of London-listed Sky, bettering a 15.67 pounds-a-share offer by Fox, Britain’s Takeover Panel said.
Fox, which has been trying to buy the pan-European group since December 2016, offered to pay 14 pounds per share, a 12 percent premium to Comcast’s earlier offer.
Disney sweetened its bid for key assets of 21st Century Fox Wednesday, raising its offer to $71.3 billion in cash and stock to counter a rival bid from Comcast.
Fox shareholders will vote July 10 on the Disney transaction but the company could postpone the meeting, Fox said in a statement.
PJT Partners is advising Sky alongside Barclays and Morgan Stanley.
US cable giant Comcast joined in the battle for pan-European satellite TV group Sky on Tuesday, outbidding Rupert Murdoch's 21st Century Fox
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