Advertising
Two memoranda of understanding were signed by Egypt’s United Media Services (UMS) and Saudi Arabia’s MBC on Sunday.
Digital giants Google and Facebook have both dominated the advertising market in the United Kingdom.
The departure of the CEO who built a two-man outfit into one of Britain’s biggest companies with 200,000 staff in 112 countries leaves WPP without a boss.
The management of the Egyptian Media Group on Thursday announced Gamal Salah, the current Vice Chairman of the Board of Directors of Youm7, the new Chairman of POD Public Relations Company.
With the rise of ad blockers, decline in radio and TV viewership, and spikes in billboard prices, has digital marketing become the most effective form of advertising?
As it stands, 92% of people trust recommendations from others, compared to only 33% who trust ads, suggesting that the age of relying solely on traditional advertising is long gone.
Google said Friday it would stop scanning the contents of Gmail users' inboxes for ad targeting, moving to end a practice that has fueled privacy concerns since the free email service was launched.
Inside the mosalsalat, video-on-demand and the satellite vs. digital debate
The company can be at risk of license withdrawal in the future
Egypt’s Ministry of Health has provided local pharmacists the exclusive right to advertise medicines in accordance with the Pharmacy Practice Law.
UN Women Egypt has released a campaign consisting of three illustrated print ads to highlight the low representation of women in the fields of science, high-technology and politics.
