promotional campaign
This campaign started during the match between Tottenham Hotspur and Brighton.
This comes within the framework of the ministry's current celebrations of the 200th anniversary of deciphering the ancient Egyptian writing and the emergence of Egyptology.
The campaign was launched on April 27.
The campaign aims to highlight the beauty of the 27 governorates in Egypt and the tourism patterns and products they offer.
In one month, the campaign reached 20 million internet users in the GCC countries.
The Arab market accounted for more than 20 percent of inbound tourism to Egypt before the COVID-19 pandemic.
The talks touched on the campaign's basic axes and its strategy to lure tourists from different nationalities.
Ministry of Tourism launched a campaign in cooperation with the Italian MediaSet channels group, which will air documentaries about Egypt'stourist destinations.
