Marketing
Aiming to revolutionize the B2C marketing landscape in Egypt and across the globe, Impactyn has officially launched its operations in the local market.
The new company would sell the products of the industrial companies of the Holding Company for Spinning and Weaving under a new brand, provided that some employees of the current sales departments would be appointed in the new company, to follow up the operating orders in each company.
A crisis or a change in the business ecosystem can alter how an enterprise functions and can even terminate industries giving rise to others.
Presentation company, chaired by Montasser Al Nabarawy, has been praised for the marketing preparations it set for the 2021 Handball World Cup that is held in Egypt from January 12 to 31.
The web reduced the number of intermediaries, but how that affects the value chain is not crystal clear.
The MoU is considered a first step towards signing a contract between the National Organization for Military Production and Newton.
The World Music Awards winning singer, Amr Diab, decided to adopt a new marketing strategy to promote his new album “Kol Hayati” (All My Life) which will release each week a new song.
The management of the Egyptian Media Group on Thursday announced Gamal Salah, the current Vice Chairman of the Board of Directors of Youm7, the new Chairman of POD Public Relations Company.
With the rise of ad blockers, decline in radio and TV viewership, and spikes in billboard prices, has digital marketing become the most effective form of advertising?
As it stands, 92% of people trust recommendations from others, compared to only 33% who trust ads, suggesting that the age of relying solely on traditional advertising is long gone.
Vodafone’s Noha Saad is one of the strongest names on the power list, heading the External Communications Department at Vodafone Egypt since 2012.
Trade exchange volume between Egypt and France also increased by 12 percent from January to August 2017.
Bozoma Saint will make you fall in love with Uber again.
Iraq's oil ministry said on Thursday it had started loading a tanker with 2 million barrels of crude oil bound for Egypt, marking the first shipment under a bilateral agreement.
