Diab to adopt a new marketing strategy in ‘Kol Hayati’ album

CAIRO – 24 August 2018: The World Music Awards winning singer, Amr Diab, decided to adopt a new marketing strategy to promote his new album “Kol Hayati” (All My Life) which will release each week a new song.
He has released three songs so far: “Kol Hayati” (All My Life), “Da Law Etsab” (If He’s Abandoned) and ‘’Haded’’ (Threaten).
Diab was keen to promote this album especially more than any of his previous albums; he performed a massive concert in Nammos, a restaurant in Mykonos, Greece, on Friday, July 27 to promote the “Kol Hayati” album.

Diab sang some of the songs of his new album in the concert that was attended by thousands, all of whom interacted with the songs.
Diab collaborated with several poets, composers and distributers to produce his new album “Kol Hayati” including Tarek Madkour, Ayman Bahgat Amar, Nader Hamdy, Amr Mostafa and Ahmed el-Malky.

Diab, born in 1961 in Port Said, has risen to fame over the past two decades in the Arab world. He continues to break sale records, according to a BBC report and his official Facebook page.

His most famous album, “Nour el-Ain” (Our Eyes Beam), brought him international recognition and earned him the title of “The Father of Mediterranean Music” for his style of blending Egyptian and western rhythms.

The mega star, who founded the record company Mediterranean Music, had his songs translated into seven different languages.

Diab received a Lifetime Achievement Award at the Big Apple Music Awards in 2009. At the 2014 World Music Awards, Diab was also awarded Best Egyptian Artist, Best Male Arab Artist and World's Best Arab Male Artist Voted Online.

Diab’s first album, “Ya Tareeq” (The Path), was released in 1983. His most recent album, “Meaddy El-Nas” (Surpassing People), was released in July 2017, following a major viral promotion campaign across Cairo sponsored by Egypt Linx.