Egypt’s Min. of Tourism & Antiquities launches promotional campaign for summer season

CAIRO – 3 July 2022: The Ministry of Tourism and Antiquities, represented by the General Egyptian Authority for Tourism Promotion, launched on June 30  a promotional campaign under the title “Egypt Never Sleeps”, for the entire summer season.

The campaign was launched to promote the summer season in Egypt, targeting the Arab market and the Gulf region, in addition to increasing domestic tourism in Egypt.

For his part, CEO of the General Egyptian Authority for Tourism Promotion Amr el-Qadi explained that the campaign is made up of short clips  shedding light on the touristic destinations in Egypt, highlighting their diverse and unique tourist components, with the participation of the Egyptian star Donia Samir Ghanem, and a number of famous bloggers and social media influencers.

Qadi indicated that the promotional campaign will be screened on a number of TV channels in Arab markets and various social media platforms.