Egypt’s Min. of Tourism & Antiquities launches promotional campaign targeting Arab market

CAIRO – 2 May 2022: Egypt’s Ministry of Tourism and Antiquities, represented by the General Egyptian Authority for Tourism Promotion, launched a campaign to promote the Egyptian tourist destinations for the summer of 2022 in the Arab market, under the title “Your Vacation Is Here”.

The campaign targets social media platforms of various Arab countries including Saudi Arabia, the United Arab Emirates, Kuwait, and the Hashemite Kingdom of Jordan.

CEO of the General Egyptian Authority for Tourism Promotion Amr el-Qadi indicated that this campaign targets the Arab market and aims to promote the various Egyptian tourist destinations highlighting its uniqueness and diversity, which in turn contributes to attracting more Arab tourists to the Egyptian tourist destinations.

According to Qadi, the same promotional campaign also aims to stimulate domestic tourism.

Assistant Minister of Tourism and Antiquities for Promotion Lamia Kamel explained that this campaign comes as a continuation of the international campaign that was launched since mid-March, entitled “Follow The Sun”, which achieved remarkable success in the target  markets.

Director General of the Tourism Promotion Department at the authority Suzan Mustafa added that the new Arab campaign focuses on the most popular social media platforms in the target markets.

Mustafa added that the campaign also comes in conjunction with the participation of the Ministry of Tourism & Antiquities, represented by the General Egyptian Tourism Promotion Authority, in the Arab Forum for Tourism and Travel (ATM 2022), scheduled to be held in Dubai during the period from May 9 to May 12, which reflects the interest of the Ministry of Tourism and Antiquities in the Arab market.