Swiss Embassy launches App to promote Swiss-inspired landmarks in Egypt

CAIRO – 7 February 2018: In collaboration with the Swiss Club Cairo, The Embassy of Switzerland in Cairo launched a mobile application, titled Swiss Trail that unfolds all the Swiss-inspired landmarks, along with the Swiss-led hotels and resorts.

According to the Embassy’s press release on Tuesday, the GPS-based application also provides a sea of the information about each landmark, including its historical background so people can actively learn more about the Swiss culture.

Amongst the Swiss-themed venues mentioned in the statement were The Windsor Hotel and infamous Cafe Groppi in Downtown Cairo, which is believed to have been founded by a Swiss chef and chocolate maker Giacomo Groppi back in 1909.

“It is extraordinary to see how Swiss entrepreneurs, artists and architects have left their legacies across the Egyptian capital. Swiss Trail follows the innovative and pioneering spirit that has created fascinating historical and cultural ties between Egypt and Switzerland. We have launched this phone application to make the knowledge of these strong links accessible to everyone,” stated Paul Garnier, the Ambassador of Switzerland to Egypt.

“The popular Downtown Cairo area in particular is home to many Swiss-influenced sites. A stroll through the neighborhood with the app shows that there is a more prevalent Swiss touch to the area than most people know,” he added.