Cairo – 08 August 2017: Fashion’s main season is upon us with the new fashion year being around the corner, comes with it the launch of high-street brands Autumn/Winter 2017 campaigns.
Reserved have cast non-than the other legendary supermodel Kate Moss to be the face of their campaign as they launch their first London store in Oxford Street.
Moss was also given the freedom to create looks that will be launched with the newest fashion capital branch.
The polish high-street brand have played their introduction into the London’s fashion scene right, by recruiting renowned fashion photographer, Daniel Jackson, to bring to life the visual embodiment of what Kate Moss brings to fashion and London.
Reserved For Kate
Reserved asked Kate a simple question: If you entered a reserved store, what would you pick to wear? Show us your style. And the result was equally rebellious, casual, sexy and comfortable in a black leather jacket in true Kate rock ‘n’ roll fashion.
Monika Kaplan, Global Marketing Director for the brand says: “It was important for us to portray the personal, private and authentic attitude of Kate in this imagery - this is what the RESERVED brand embodies, both style and individuality.”