Montasser Al Nabrawy and Taher Al Sherif.
As Part of Strengthening Its Leadership in the Outdoor Advertising Sector, Egyptian Outdoor signs an MoU with Stand By to expand its presence in the Egyptian market.
Egyptian Outdoor Advertising Company, a subsidiary of United Media Services, has signed a Memorandum of Understanding (MoU) with Stand By to jointly market the two companies’ outdoor advertising spaces. The agreement aims to attract more clients by leveraging the companies’ advertising rights in high-demand locations, including Cairo International Airport, New Cairo, Sheikh Zayed, and Hadayek October.
This partnership aligns with the strategy of Egyptian Outdoor, led by Mr. Montasser Al-Nabarawy, which focuses on establishing collaborations with key advertising entities in the Egyptian market. The goal is to meet the growing demand for outdoor advertising by diversifying the locations and formats of available advertising spaces, ensuring maximum campaign efficiency at competitive prices.
The MoU was signed today, Sunday, by Mr. Montasser Al-Nabarawy, Chairman of Egyptian Outdoor, and Mr. Taher Al-Sherif, Chairman of Stand By, in the presence of senior executives from both companies.
Mr. Montasser Al-Nabarawy, Chairman of Egyptian Outdoor, stated that the company has successfully added value to Egypt’s outdoor advertising sector by selecting high-demand locations and implementing creative marketing designs. “Today, we are entering a new phase by collaborating with major advertising entities, notably Stand By, which has extensive experience serving numerous clients. Through this partnership, we aim to jointly market roadside billboards to serve a wider range of businesses across various sectors, achieving greater market penetration throughout Greater Cairo and supporting new urban communities.”
For his part, Mr. Taher Al-Sherif, Chairman of Stand By, said:
“We are pleased to partner with Egyptian Outdoor to expand our services to a broader client base across various sectors and meet the demand for outdoor advertising. In the coming period, we plan to leverage our combined capabilities to help our clients reach the largest possible target audience.”
About Egyptian Outdoor Advertising Company (Al-Masriyeen Outdoor)
A specialized advertising company that provides strategic campaigns for brands to achieve optimal results. The company holds an exclusive contract at Cairo International Airport (CIA), granting it ownership of all advertising spaces inside and outside the airport.
The company is committed to delivering high-quality and effective campaigns for brands while continuously implementing modern strategic advertising approaches.
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