Shatablee raises $1.2M to disrupt Egypt’s traditional design, build solutions market

CAIRO - 9 March 2022: Egypt-based Shatablee, a startup that brings to the market the 1st digital interior design & build platform tackling the diverse finishing problems in the Egyptian Market, has raised a $1.2 million funding round to scale operations as it seeks to optimize and fully digitize the interior finishing journey.

 

Founded in 2021, Shatablee aims to digitally transform the traditional home finishing process through unprecedented solutions enabling all Home Owners in Gated Communities to have access to a faster & easier journey yet cost effective with a variety of financial solutions under One Single Digital Platform. With a vision to bridge the gap in the market by availing a shift towards off-the-shelf design & build packages with flexibility to customize and build your own design with a real time budget calculator, Shatablee revolutionizes the traditional interior design and finishing journey.

 

Through Shatablee, users start by selecting their unit type within their home compound to browse through a gallery of multiple design packages either premium, exclusive to luxury. Users can then customize the designs for each space within their unit to their own preference, choosing from a variety of financing plans and submit their order. Once order is confirmed, Shatablee starts the build phase and completes the entire process in the span of 90 days. Shatablee also enables digital payments, partnering with leading financial institutions, facilitating to our customers financing solutions.

 

“The sheer size and fragmentation of the market play to our advantage. We believe that Shatablee is best suited to address the asymmetries faced by customers as well as professionals in the market, be it the lack of financing, the prolonged time to deliver that may take up 12 months, the limited price transparency or the inadequate quality of houses created across many segments, specially within gated communities” said Moustafa Amer, founder and CEO of Shatablee.

 

"We at Shatablee leverage a wide base of suppliers that helps us source the best materials. Moreover, Shatablee boasts a top-notch team of designers, architects, and technicians, driven by the latest resource planning technologies, who work to demonstrably deliver the best quality and customer experience with reduced costs and time," he concluded.

 

In year 2020 the real estate industry approximately contributed $62 billion to the Egyptian National GDP, according to the latest published figures, whereby the design & build industry accounts for approximately 30 percent of that number.

 

According to the founder, the capital raised is used to empower the company's ambitious strategy and the implementation of its expansion plans across its home market.