Egyptian Tourism Authority launches campaign in GCC countries

CAIRO – 28 May 2018: The Egyptian Tourism Authority launched its promotional program in GCC countries to advertize and encourage tourism in Egypt, especially during the holy month of Ramadan.

Egyptian Minister of Tourism Rania El Mashat stressed upon the importance of the Arab and GCC market, which represents a huge sector of the touristic market in Egypt, as these regions export hundreds of thousands of tourists to Egypt every year.

Arab tourism to Egypt represents 30 percent of annual touristic income.

The minister further explained that Egypt always welcomes its fellow Arab tourists to visit anytime, adding that most Arab visitors feel at home while they are in Egypt.

She said that Egypt has always been an important destination for Arab visitors because of its close proximity and similarities in the general norms and traditions shared by most Arab nations.

Mashat stressed upon the importance of launching such a promotional program regarding Egypt in the Arab world, especially during the month of Ramadan, as most Arab families gather together during Iftar (meal when Muslims break their fast), to watch the different Ramadan shows broadcasted on TV.

Ahmed Yusuf, head of the Egyptian Tourism Authority, stated that the promotional campaign depends greatly on the short promotional film “This is Egypt”.

The short film achieved numerous global awards, as it is is broadcasted on four TV channels in different countries in the GCC during peak watching hours – before, during and after the special Ramadan shows.

The channels chosen for the promotional campaign are MBC 1, Rotana Khalijeya, Sama Dubai and Dubai TV.

Yusuf further stated that huge promotional signs and banners promoting Egypt are placed outdoors in open areas in the UAE and KSA.

Yusuf also stated that special social media promotional campaigns have been launched to target social media users on different platforms and on smartphones in the KSA, UAE, Kuwait, Bahrain and Jordan.