Presentation wins sponsorship rights for Egyptian FA

CAIRO – 2 July 2017: The advertising agency Presentation managed to win the sponsorship rights of the Egyptian Football Association (FA) for the next five years on Sunday.

According to On Sport TV Channel, the Egyptian FA sold the sponsorship rights for the next five years after agreeing on a LE 405.5 million ($22.3 million) deal.

Presentation entered a strong competition with news agencies Al-Ahram and Al-Akhbar. The bidding war began to slow down when Al-Ahram left the race when the deal reached LE 370 million ($20.37 million). However, Al-Ahkbar kept going head to head with Presentation until the deal reached LE 400 million.

This deal means that Presentation has exclusive sponsorship of the Egyptian national team, Egyptian league and cup, allowing them, among other things, to make deals with other media outlets to air the matches.