LaLiga supports the future of football through education in collaboration with Al Ahly SC

CAIRO: Through its educational department, LaLiga Business School, LaLiga has initiated a collaboration with one of the biggest football clubs in MENA and Africa, Al Ahly SC, to launch a Masterclass within its MBA program taught by the Board Member of Al Ahly SC, Mohamed Serag. The participation of AlAhly’s Board Member took place in LaLiga Headquarters in Madrid last 15th of July. 

LaLiga’s “The MBA of LaLiga”, which is focused on preparing professionals who want to lead change in the sports and entertainment industry, features the participation of top profiles in the sports industry. It draws from case studies from across LaLiga and its 42 clubs, as well as from other sports, entertainment stakeholders and technological and digital environments, employing first-hand cutting-edge methodologies together with LaLiga’s own operational techniques and efficient mechanisms.

Secured internships and international field trips to New York and Miami are just some of the interesting benefits of the program, alongside practical sessions with managers from globally recognised clubs and institutions such as Al Ahly SC, Premier League, Serie A, NBA, MLS, NFL, and NHL. 

“Our partnership with Al Ahly SC provides a fresh international mindset to the world of football as our aim within this program is to help professionalise the global sports industry and to capture the talent of today and tomorrow said, José Moya, Director of LaLiga Business School. “The more internationally qualified and diverse people we have working in the industry, the better equipped football will be for growth.”

The program contains six complete modules including: Management in the sports industry, new marketing, digital and technological disruption, media and entertainment, major sports events, innovation, and entrepreneurship. 

While each course is built upon the same values and with the same objectives, the speakers are varied and students learnt during this first edition of the program from experts specific to each country, in addition to 20 hours of instruction from LaLiga teachers.

“We are gladly joining the MBA of LaLiga and are pleased to be able to be part of this incredible journey surrounded by the best professionals in the world of sports and entertainment”; Mohamed Serag, Board member of Al Ahly SC, added. “Through this course, students get the chance to learn the insightful story behind the success of the biggest club in MENA and Africa.”

“Our mission in Egypt is to foster strategic collaborations such as this. Our relationship with Al Ahly SC has been strong since the very start, and we look forward to collaborating on bigger projects in the coming future,” said Raúl Ostalé, Delegate of LaLiga in Egypt.

The MBA is open to international applicants, including Egyptians. Students from all over the world are expected to join the program and places are limited to ensure the quality of the Master and the personalised attention to each of the attendees. The second edition of the program will run in Madrid from November 2022 until July 2023 and will be taught completely in English. 

“Whether they are already working within football or brand new to the industry, we’re offering courses that were not previously available and can help people approach football with a fresh business mindset,” Moya added.