London Fashion Week opens its doors with public catwalk shows

LONDON – 15 September 2019: South African accountant Shaista Hamdulay never imagined she would one day mingle with fashionistas at London Fashion Week.

Yet on Saturday, Hamdulay got a taste of a world usually reserved for fashion editors, buyers, bloggers and celebrities, with a coveted front row seat at a catwalk show.

The 30-year-old was one of dozens of people at the industry event’s inaugural public show, where for the first time anyone could buy a ticket for a special presentation.

“It’s a once in lifetime opportunity,” Hamdulay said. “Never in my wildest dreams would I have thought that I would be sitting at London Fashion Week.”

Once closed off to the fashion world, London is opening its doors, offering six public shows over the weekend.

For tickets priced from 135 pounds, audiences can watch models walk the catwalk in outfits by designers Alexa Chung, Henry Holland and self-portrait.

Also included are panel discussions with industry figures and an exhibition.

“We’ve had a really great pick up and interest not only from consumers but also from industry insiders that are curious as to what the experience is going to be,” British Fashion Council Chief Executive Caroline Rush said.

London is the second stop on the spring/summer 2020 catwalk calendar that also includes New York, Milan and Paris.

Chung was not present but greeted guests in a video saying the clothes were “curated for this show especially”. These included printed dresses, chunky coats and footwear from her autumn/winter 2019-2020 line.

“I really loved the footwear,” fashion student John Currie said. Others were not fans.

“It was really not inspiring,” theatre producer Judith Rosenbauer said. “I was hoping to see something new and fresh.”