Cairo, July 29, 2019: OPPO—a leading global smartphone brand—has officially launched its newest smartphone, Reno 10x Zoom, in Egypt. The launch came to strengthen its product portfolio in Egypt, and to emphasize on the strategic importance of the Egyptian market to OPPO’s MEA brand strategy.
The OPPO Reno 10x Zoom is stunningly designed, with notch-free full view OLED displays, a breakthrough side-swing, pop-up selfie camera, and powerful hardware capabilities.
On this occasion, Andy Shi, OPPO President Middle East and Africa said: “We are thrilled to announce the launch of Reno 10x Zoom in the Egyptian market. Reno 10x Zoom phone represents the evolution of OPPO; it features a brand-new design concept, philosophy, and communication model.”
Shi added “Reno 10x Zoom is designed with new standards for mobile innovation, this smartphone is set to meet the distinctive needs of youth who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality”.
Jo Xu, Marketing Director at OPPO Egypt added: “We perceive the launch of Reno 10x Zoom in Egypt as a sign of our commitment and our constant support to the Egyptian market, as one of our key markets in the region”.
"We are proud of our products and its ability to empower Egyptian youth through advanced technologies, and we will always continue to develop our technology, because our primary goal in Egypt is to satisfy the customer and provide high quality phones. We always seek to support young people in their most important moments for them through marketing campaigns. " Xu concluded.
Enhanced Photography with 10x Hybrid Zoom
With Reno, OPPO has expressed its belief that an exceptional camera should be able to help users express themselves through photography, enabling them to clearly record every precious moment in life. The OPPO Reno 10x Zoom goes above and beyond with a tri-lens full-focal length capability, including a 48MP HD primary lens, a 13MP telephoto lens, and an 8MP wide angle lens.
These cameras work together to achieve a full-focal-length coverage of 16mm-160mm, thus offering 10x hybrid zoom. The primary lens of the Reno 10x Zoom employs optical image stabilization (OIS) and a closed-loop focusing motor, as well as three different focus modes so you don’t miss any special moments. The ultra-wide-angle camera of the Reno 10x Zoom offers users a 120° wide angle camera, which makes it easier to capture a wider range and multi-person portrait.
The new Reno 10x Zoom makes taking night shots incredibly easy with professional-grade quality. The Ultra Night Mode 2.0 function allows users to capture sharp pictures and vivid colors at any time. With Ultra Night Mode 2.0, Reno 10x Zoom processes faces and backgrounds separately to offer optimized skin-tone effects to present a more realistic picture. The Reno 10x Zoom also supports 4K UHD video recording at 60fps, equipped with optical image stabilization and the latest electronic image stabilization.
Pivot Rising Selfie Camera
A stand-out feature in the design of Reno 10x Zoom is its unique 16MP front-facing camera that uses a Pivot Rising Structure to pop up on demand. This motorized Pivot Rising Structure has passed strict quality testing standards and can be used for more than 200,000 times without fail. Even if average users use it roughly 100 times per day, it can maintain over five years of usage. Furthermore, OPPO designed a drop protection mechanism whereby the phone can sense in real time if the phone is in free-fall, and automatically retract the camera to prevent damage.
Elegant Design with Panoramic Full Screen
Reno 10x Zoom carries this mantra into reality, taking into account OPPO’s aesthetic journey to be inspired by industrial design while integrating symmetry and balanced beauty. Available in two color grades, Ocean Green and Jet Black, Reno 10x Zoom features a matted texture on the layer beneath its glass façade, delivering a more delicate touch without compromising on the vitality of color.
The Reno 10x Zoom also features a 6.6-inch notch-less panoramic screen, protected by Corning Gorilla Glass 6. Visually, the ultra-slim bezel provides stunning visuals, and you will literally feel as if the screen is floating off the body of the phone. The bezels on both sides are only 1.63mm, of which the lower bezel is only 3.5mm. The notch-less full screen achieves a stunning 93.1% screen-to-body ratio, with no ports and no interference.
High-End Hardware for Powerful Performance
The Reno 10x Zoom is equipped with the new VOOC 3.0 fast-charging feature. It complements an already large 4,065mAh battery. VOOC 3.0, the low-voltage fast charging solution also enables charging while playing games, without excess heat, and with no limits on performance.
Consumers will also enjoy a Snapdragon 855 chipset, with LPDDR4x Standard Memory and UFS 2.1 Flash storage, all of which contribute to an outstanding user experience.
Gaming Optimization
When playing games with Reno 10x Zoom, the hardware configuration plus excellent software optimization enables users to enjoy an even smoother gaming experience.
Reno's 10x Zoom gaming performance is no mere boast. It includes a system-level optimization solution, Hyper Boost, independently developed by OPPO, which includes three modules: Game Boost, System Boost, and App Boost, which bring significant performance improvements in terms of the game experience, system speed, and App opening speed, respectively. The series is also the world's first mobile phone to obtain TÜV’s High-Performance Certification for Games. OPPO has cooperated with TÜV Rheinland's core technology testing departments to fully evaluate the comprehensive gaming experience of mobile phones and passed 55 items in 31 test categories covering four dimensions: communication, endurance, screen, and system. These professional use tests align with users' real-life habits and work to fully evaluate a mobile phone's comprehensive gaming experience.
Moreover, the Reno 10x Zoom uses a combination of Thermal Gel, a Graphite Sheet, Copper Pipe Liquid Cooling, and a Tri-cooling Control to effectively manage the temperature of the smartphone and combat any overheating.
Market Availability Information
OPPO Reno 10x Zoom in an 8GB RAM + 256GB storage version will be priced at EGP 15,990 and will be available in stores from the 29th of July 2019
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