Egypt signs deal with CNN to promote tourism

CAIRO – 4 May 2019: Egypt’s Ministry of Tourism will sign a deal with CNN on Tuesday to promote tourism in Egypt, said the ministry in a statement on Friday.

The new partnership comes in light of Egypt’s reform program in tourism sector to introduce a contemporary and non-stereotyped image of Egyptian tourist destinations, the statement said.

On the sidelines of the 2019 World Tourism Forum held in Lucerne, Switzerland, Egypt’s Minister of Tourism Rania al-Mashat on Friday participated in an emergency session on the touristic situation in Sri Lanka in the wake of the series of terrorist attacks that claimed lives of 250 people.


Egypt’s Minister of Tourism Rania al-Mashat participating in the 2019 World Tourism Forum held in Lucerne- press photo


Mashat represented Egypt as a good model for tourism revival and facing problems that affected tourism sector, particularly after it was awarded the WTTC Global Champion Award in April 2019, according to a statement from the Egyptian Ministry of Terrorism on Friday.

With the assistance of government and private sectors, Egypt's tourism managed to overcome huge crises it has faced since 2011, al-Mashat said. Tourism is a cornerstone of Egypt’s economy, a source of income for millions of citizens and a major source of foreign exchange. But the sector suffered severely in the years following 2011’s popular uprising and was further hampered by a spate of militant attacks which targeted visitors.