‘Beautiful in my eyes', governmental campaign to boost tourism in Egypt

CAIRO – 5 April 2019: Egypt’s Cabinet Media office launched on Wednesday a campaign named "beautiful in my eyes" to publish pictures of Egypt’s prominent sites and historical locations to boost tourism in the country.

This is not the first campaign launched by the government to boost Egyptian tourism.

"This is Egypt” was another promotional campaign for Egyptian tourism development. It was launched in October 2016 through cooperation between the Egyptian Tourism Authority and international advertising agency J. Walter Thompson (JWT) in an attempt to revive tourism in Egypt after the devastating effect of the 2011 revolution.