CFCM breaks out the universal language of gaming in the Middle East in Egypt

Cairo Festival City Mall is launching the very first gaming platform in Egypt, making them the first mall to establish a platform of this kind in the country. The mall is holding a specialized event for one of the highest grossing games in the history of the gaming industry with one-year revenues of almost $2.4 Billion . Given how Fortnite has widely spread among youth around the world, CFCM decided to take part in this trend and celebrate the launch of CFCM’s “Gaming Platform” with Egyptian and international players.



With the increasing revenues internationally, trending creative games and government initiatives starting to adopt the direction for youth, it is clear that this industry is here to stay- and it has become increasingly essential for entities as important as CFCM to host these events. This also comes as part of CFCM’s awareness of the country’s direction to support the gaming industry and innovation. Lately, Egypt has been turning into a hub for the gaming and programming industries as it hosted a number of conferences and forums where Egyptian programmers and gaming makers gathered to showcase their work and exchange their knowledge with their peers from around the world.

To make this tournament more original with international standards, CFCM partnered with Epic Games, publisher of Fortnite, and Sony PlayStation. CFCM welcomes 4,000 gamers and around 17,000 attendees to watch and participate in this 17-day event started Thursday 17th of January, featuring celebrity gamers such as Baraa from Bahrain who will be hosting the event on the 17th and 18th of January and Nour El Din X from Egypt who is making a special appearance during the event.

CFCM announced there will be a surprise on the last day of the event where more international gamers will be revealed. Throughout the tournament, 64 players will be announced winners, while 3 final winning teams will be selected to receive 2 PS4s per team along with the tournament cup in the presence of their friends and families at the end. Aside from the variety of game-themed gifts granted to the winning teams, participants and visitors could take memorable pictures with their favourite Fortnite character costumes to remember the unique experience they can share with their family, friends, and Cairo Festival City Mall.