Going Global: SIMA 2019

CAIRO – 9 December 2018: The 78th edition of SIMA, the international agri-business show, will be held from 24 to 28 February 2019 at the Paris-Nord Villepinte Exhibition Centre. Providing confirmation of its vitality and reach, world leaders in the sector have already booked their space.

The point of convergence for all forms of agricultural worldwide

With its 1,770 expected exhibitors from 42 countries, its 230,000 trade entries from 135 countries and its 360 international delegations, SIMA is the point of convergence for all types of agriculture worldwide. This is borne out by the hike in the number of international exhibitors (+12.5%) and illustrated by the arrival of new brands in all sectors. The return of some brands (including Poclain Hydraulics – France, GKN Walterscheid – Germany and Basak Traktor – Turkey) which had previously stayed away for several editions, serves as further confirmation.

The number of international exhibitors has risen sharply (+12.5%). SIMA is legitimate in staking its claim as the essential trade event for farmers from all over the world! Ninety-five percent of its available exhibiting surface area is already booked. There are 114 new companies among the exhibitors (up 40% on 2017). With 3 months still to go before its opening day, SIMA is breaking all the records!

A marketplace for exchange around the diversity of agriculture

With its theme “Innovation for competitive agriculture”, SIMA 2019 is more open than ever to the diversity of today’s farming. This is demonstrated by its wide-ranging and co-designed content and events which focus on pragmatism and business.
• SIMA African Summit, the international colloquium to gain access to a fast-growing market
• SIMA Dealers Day, bringing together dealers from all over the world
• International round tables, addressing the major challenges of the farming world (augmented agriculture, organic farming, agronomy, etc.)
• Start-up Villages, venues for international emulation around digital and connected solutions
• SIMAGENA, the European cattle genetics event, etc.

Going global
Finally, for its 2019 edition the show is ramping up its promotional initiatives through its international network of 47 representative offices and an active visitor promotion policy in more than 90 countries, most particularly in Egypt. Once again this year, visitors are expected to come from 135 countries.