Bosch announces expansion with fourth showroom in Egypt

CAIRO - 19 November 2018: BSH Home Appliances launched its fourth Bosch showroom in Cairo, Egypt on the 12th of November 2018. The store, which is located at Downtown Mall in the Fifth Settlement, it offers consumers the chance to test and purchase Bosch’s newest home range. Bosch will also launch its first customer service centre to provide its customers with efficient and timely responses to inquiries.

The opening of the new showroom in Cairo’s east side will allow customers to immerse themselves in Bosch quality, sophisticated design, innovations, and try out its latest appliances such as the Series 8 and 6 gas hobs with FlameSelect, and Bosch’s Series 8 ovens in addition to many other highlights and technologies (e.g. I-Dos, ActiveOxygen, XL/XXL fridges, perfectly drying dishwashers). Currently, Egyptian consumers can purchase a range of Bosch appliances at Hyper One, Btech, Aswak Abdelaziz, Smart Homes and other Bosch brand stores in Salah Salim Street, Mohandiseen and Dokki.

Bosch will also inaugurate its first customer service centre in Egypt with their distributor MTI- MM Group in Obour Buildings, Salah Salim Street, Cairo where fourteen certified service technicians will be on the ground, taking up to 50,000 customer orders per year.

“The expansion of our stores and opening of our customer service centre in Egypt further highlights our commitment to the market,” said Saif Khan – BSH VP of Sales and Marketing North Africa. “At Bosch, it is our priority to continue to provide intelligent, reliable and appealing solutions to make the consumer’s life easier, and we are consistently looking to create technology that always serves a purpose. For this reason, we are proud to announce the opening of a new store that will offer Egyptians access to our high-quality, energy-efficient products in the market.”

Egypt is the bridge between North Africa and the Middle East, offering a plethora of opportunities for growth. Bosch’s headquarters in Cairo aims to support economic development and infrastructure, as well as local talent training as it continues to create local jobs.