Egypt sheds light on role models to enhance tourism

CAIRO – 27 September 2018: Within the framework of its 2019 campaign to promote tourism, the Ministry of Tourism announced its cooperation with successful Egyptian role models to act as ambassadors of Egypt all over the world.

The ministry aims to present successful Egyptian stories and talents in all fields including music, art, science and sports to convey the true image of Egypt to the world.

The Ministry of Tourism's promoting campaign is called “P2P – People to People”. The campaign will also promote for the Great Egyptian Museum’s inauguration “GEM 2020”, Minister of Tourism Rania el-Mashat stated.

The minister added that the campaign’s goal is to let the world know the Egyptian people and their potentials in all fields.

The ministry’s promoting campaign is based on branding by destination method, where every touristic destination has its own promoting plan. The ministry also works on its 2019 entertaining agenda which will include international events and festivals.