Google Ads: Introducing simpler marketing solutions for advertisers, publishers

CAIRO – 28 June 2018: Google introduces more advanced, simpler solutions for their advertising products—Google Ads, Google Marketing Platform, and Google Ad Manager—18 years after launching Google AdWords.

Originally launched to ensure that make people with businesses connect faster with their consumer-base and other businesses, Google AdWords has had to develop and change to keep up with developments in different fields, as well as the usage habits of people.

“People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats,” writes Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at Google, arguing that despite being complex, this development has the potential to lead to many exciting innovations.

Google ads have evolved from helping marketers connect with people on Google Search, to helping them connect at every step of the consumer journey through text, video, display and more.

To deal with these developments, Google has introduces simpler brands and solutions to match their advertising products, namely Google Ads, Google Marketing Platform, and Google Ad Manager. These brands are designed to ensure that it is easier for marketers to find solutions and marketing opportunities for their business; ones that are cost-effective. These solutions are also designed to create greater collaboration across teams.


Today, we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. - Press Photo

Google AdWords becomes Google Ads: Closer and stronger

Google Ads merges together all of Google’s advertising capabilities across Google.com, partner sites, applications and other properties, with the aim of connecting people to find answers to their questions, do research, browse for content, entertain themselves and much more.

For small businesses specifically, they are introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising.

“It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting—so they can stay focused on running their businesses,” explains Ramaswamy.

Furthermore, by unifying their DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform, Google will ensure stronger collaboration for enterprise marketing teams, leading to stronger analytical technology and more real benefits from Ad.

Integration between DoubleClick and Google Analytics 360 will allos marketers to better plan, buy, measure and optimize digital media and customer experiences in one place.


Introducing simpler brands and solutions for advertisers and publishers. - Press Photo

As part of Google Marketing Platform, Google have also announced Display & Video 360, a platform that brings together features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center to allow creative, agency, and media teams to collaborate and execute ad campaigns end-to-end in a single place.

“We recognize that the way publishers monetize their content has changed. With people accessing content on multiple screens, and with advertisers’ growing demand for programmatic access, publishers need to be able to manage their businesses more simply and efficiently. That’s why for the last three years, we’ve been working to bring together DoubleClick for Publishers and DoubleClick Ad Exchange in a complete and unified programmatic platform under a new name–Google Ad Manager,” explains Ramaswamy on why they are developing this new platform.

“With this evolution, we’re excited to do even more for our partners—earning them more money, more efficiently, wherever people are watching videos, playing games or engaging with content, and however advertisers are looking to work with them.”


The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place. - Press Photo

Despite being development-oriented, Google is still committed to its delivering products with the utmost transparency and controls that consumers and customers are able to trust.

“As always, our commitment is to ensure that all of our products and platforms set the industry’s highest standard in giving people transparency and choice in the ads they see. For example, we recently announced new Ads Settings and expanded Why this ad? across all of our services, and almost all websites and apps that partner with us to show ads,” assures Ramaswamy.

Google is expected to share more about these changes on Google Marketing Live on July 10, 9:00 a.m. PT / 12:00 p.m. ET. To watch,

register here

.