Minister of Tourism Rania al-Mashat attends a ceremony organized to reveal the ministry's plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia - Egypt Today/Mohamed Al-Hossary
CAIRO - 14 June 2018: Minister of Tourism Rania al-Mashat said Wednesday that the ministry will organize a contest between the World Cup 2018 teams' supporters, so that winners will be offered a seven-day journey to Egypt.
Mashat said that 30 football fans will be granted a seven-day journey to Egypt free of charge, within the framework of the "golden ticket" contest organized by the Tourism Ministry.
The promotional campaign will start on Friday that marks Egypt's opener match against Uruguay in the World Cup, Mashat announced.
The Ministry of Tourism has revealed its plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia, in a ceremony organized by the ministry.
Minister of Tourism Rania al-Mashat, Ahmed Youssef, chairman of the Board of Directors of the Egyptian Authority for Tourism Development attend a ceremony organized to reveal the ministry's plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia - Egypt Today/Mohamed Al-Hossary
Ahmed Youssef, chairman of the Board of Directors of the Egyptian Authority for Tourism Development, said that the ministry aims to reach 2 billion viewers worldwide.
Youssef said that the campaign's mission is to encourage those who wish to visit the country, and therefore attract more tourists based on the visitors' assessment of their experience in Egypt.
Ahmed Youssef, chairman of the Board of Directors of the Egyptian Authority for Tourism Development attends a ceremony organized to reveal the ministry's plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia - Egypt Today/Mohamed Al-Hossary
Social media is important to reflect the civilization of the country and we already use 17 languages to communicate with the whole world through advertisements and promotional plans, Youssef said.
The ministry will create ads using the language of the country participating in each match to be broadcasted on the most viewed channels, Youssef said, affirming that Egypt was granted the right to air ads during the World Cup's 64 matches.
Minister of Tourism Rania al-Mashat attends a ceremony organized to reveal the ministry's plan to promote for tourism in Egypt on the sidelines of the FIFA World Cup 2018 in Russia - Egypt Today/Mohamed Al-Hossary
Egypt's contract with FIFA
Egypt - Experience and Invest company has become the first African official sponsorof the FIFA World Cup 2018, FIFA announced in a statement on Tuesday.
According to a statement issued by the Ministry of Tourism on Wednesday, the company, which is affiliated with the Egyptian government, signed a contract with the FIFA to become an official regional supporter of the world cup to promote the country as a global investment destination, and to attract more tourists from around the world to visit the country.
According to a statement issued by the Ministry of Tourism on Wednesday, the company, which is affiliated with the Egyptian government, signed a contract with the FIFA to become an official regional supporter of the world cup - press photo
The deal gives advertising space to the government's Egypt - Experience & Invest campaign, FIFA added.
“Being an official regional supporter of the 2018 FIFA World Cup gives us an outreach in Africa to highlight and communicate the premium positioning and enormous investment diversity and potential Egypt has to offer,” Sahar Nasr, Egypt’s minister of investment and international cooperation said commenting on the signing.
Egypt’s Minister of Tourism Mashat also affirmed that Egypt - Experience and Invest is willing to use the opportunity of the Egyptian qualification to the World Cup to showcase in a modern way the rich and rewarding diversity of tourism experiences that Egypt offers.
Egypt wants to broadcast World Cup matches
Egypt has said it will "oblige" FIFA to allow it to broadcast 22 matches of the 2018 World Cup which begins in Russia on Thursday, challenging the control of global soccer's governing body over broadcasting rights.
Egypt's Competition Authority (ECA) said FIFA, being the sole organization able to grant broadcasting rights for the World Cup, was in violation of Egyptian freedom of competition laws, the official gazette said on Tuesday.
Egypt's national soccer team is participating in the World Cup for the first time since 1990, and the country is pinning its hopes on Liverpool forward star Mohamed Salah.
Tourism in Egypt
Tourism in Egypt has been picking up recently, with Tourism Minister Mashat saying that the tourism sector is on the way to regain its boom, referring to the increase of reservations in Egypt during the next season.
Tourist nights increased 96.5 percent year-on-year in January 2018, reaching 8.5 million, compared to 4.3 million in January 2017, a report from the state statistics agency CAPMAS said.
The report also showed that the number of departing tourists in January 2018 stood at 771,000, compared to 566,000 in January 2017, increasing by 36.2 percent.
Tourism is one of Egypt’s main foreign currency earners, but it has suffered several blows since the January 25 Revolution of 2011.
Egypt has outranked both the US, UK and the entire African continent when it comes to safety, according to the recently published Gallup Global Law and Order's annual report.
The US and the UK ranked in the 21st and 35th places, respectively, while Egypt ranked as the16th out of 135 countries.
Additional reporting by Reuters
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