Huawei moves up on Forbes Most Valuable Brands of 2018

CAIRO – 29 May 2018: Huawei is the only Chinese company to feature in the annual ranking of the world’s Most Valuable Brands 2018 compiled by Forbes. Huawei has been included in the list for the second consecutive year ranking 79th with a brand value of $8.4 billion.

Huawei entered the list for the first time in 2017 and ranked 88th with a brand value of $7.3 billion. After a year of rapid development, Huawei’s brand value increased by 15 percent year-on-year to $8.4 billion; its ranking went from 88th to 79th.


Press Photo - Huawei ranks 79th on the Forbes World's Most Valuable Brands List

2017 saw Huawei achieve a rapid global development driven by the full range of its products featuring the Mate and P. The launch of the Huawei P10 and Mate10 series helped to raise its premium credentials and increased Huawei’s influence in the high-end market. Huawei Nova 2S in turn won acclaim among younger generation for its focus on the latest fashion consumer trends

Huawei officially launched Huawei P20 series in Paris in March, 2018. With its unique and innovative Leica Triple Camera, twilight body design and AI features, Huawei P20 series has been a global sales sensation. Huawei’s market share has increased by 13.8 percent to 11.7 percent, currently ranked third in the world in Q1 of 2018, according to IDC.

Huawei’s global brand awareness went up to 85 percent in 2017 whilst consideration of Huawei’s brands among overseas consumers has gone up significantly, with a year-on-year surge of 100 percent. According to the IPSOS, Huawei's brand awareness, consideration, and NPS rank No.1 in the Chinese market.

Meanwhile, Huawei also performed well in other major global brand rankings. Huawei ranked 70th in Interbrand’s “TOP100” most valuable brands released in September 2017, and in February 2018, Brand Finance unveiled the “Global TOP 500 Brand Values in 2018” report ranking Huawei at No. 25 with a brand value of $38 billion.

Huawei’s continuous growth in the global market and its increasing brand influence have benefited from its multi-year commitment to technology innovation and R&D investment. According to Huawei’s annual report, Huawei’s R&D investment for 2017 was RMB 89.7 billion, accounting for approximately 14.9 percent of the revenue, and the accumulated R&D expenses over the past ten years exceeded RMB 394 billion.

Technology companies continue to dominate the list by taking the top 5 spots, accounting for up to 20 percent of the TOP 100. Apple came No. 1 for the eighth straight year, followed by Google, Microsoft, Facebook and Amazon. The TOP 100 brands have come from 16 countries and regions in the world, with the largest number from the U.S. taking 54 places, followed by 12 brands from Germany and seven brands from Japan and France respectively. Huawei is still the only Chinese brand on the list.

In terms of patents, as of December 31, 2017, Huawei accumulatively granted 74,307 patents, applied for 64,091 Chinese patents, and accumulated 48,758 foreign patent applications, of which more than 90 percent were invention patents.

In the future, Huawei will continue to innovate its products and technology whilst surprising consumers, with a commitment to make its brand truly loved by global consumers.