FFWD will be skipping a season this year

CAIRO – 2 February 2018: Fashion Forward Dubai (FFWD) will be skipping the spring season this year, in order to prepare for an even bigger fashion filled festival in the autumn that will provide a valuable platform that the Middle Eastern fashion industry needs.

Five years since FFWD first launched, it has launched the careers of many regional and international couturists and ready-to-wear and accessory designers, making it the Middle East’s most anticipated fashion event of the year.

While the wait will be longer this year for season 11, it is all in favor for creating a bigger and better event than previous years.

“After 10 successful seasons, Fashion Forward’s next edition will take place in October 2018, the additional time between events will enable the platform to further evolve as we build upon the new event format launched last season, nurture relationships with exciting new talent, continue to support seasoned designers, and re-energize the fashion design landscape,” Bong Guerrero, CEO and co-founder of FFWD commented to Harpers Bazaar Arabia.

“The next edition of Fashion Forward will be a celebration of fashion. With the shift in global industry trends, and in order to strengthen the program as well as the roster of designers, this move and consolidation will see an even stronger event. To evolve the platform and grow Fashion Forward into a truly remarkable fashion occasion, the team is convening focus groups with key industry stakeholders, media and designers to further understand their objectives, seek feedback, and brainstorm new ideas to enhance what is already a highly credible platform.”


Fashion Forward Dubai Season 11 will be held from 25th – 27th October 2018.