Nelly Karim stuns in new L’Azurde campaign

CAIRO – 14 January 2018: Nelly Karim stars in the new L’Azurde campaign for their latest collection of jewelry. The catch phrase of the commercial is “Shine in every role.” Nelly is seen in various roles in her life; as the winner of an acting award, a wife out with her husband, a friend attending a loved one’s birthday and a mother spending time with her children. Each of these occasions has its appropriate jewelry available from L’Azurde.



L’Azurde is a Jewelry company that was founded in 1980. It designs and produces jewelry using gold and precious stones; L’Azurde operates mainly in the Middle East, more specifically Egypt, KSA, Qatar and the UAE.

Being a sign of luxury and elegance, L’Azurde has often chosen elegant, known celebrities such as Nelly Karim and Elissa to star in its campaigns.

Nelly Karim is well known in the Middle East as an outstanding actress. She has worked in the entertainment industry since her youth; she began working as a ballerina and a theater actress. Her elegance is obvious in all her red-carpet appearances, as she often appears with sultry smoky eyes, exquisite jewelry and beautiful dresses.