Interiors That Come to Life

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Sun, 02 Apr 2017 - 01:11 GMT

BY

Sun, 02 Apr 2017 - 01:11 GMT

Photo for Egypt Today by Faouzi Massrali

Photo for Egypt Today by Faouzi Massrali

Founded in 2003 by Amir Dous, C.Reality is an Egyptian furniture design firm specializing in customized modern spaces for private residences and commercial projects. Wanting to give clients a true sense of space, C.Reality’s new Zamalek showroom has a gallery-like atmosphere allowing visitors to effortlessly view the contemporary furniture collections and the work of local designers and artists—all proudly made in Egypt. From dining and living room sets to contemporary lighting and modern accessories, the showroom has been uniquely designed for clients to experience just how easily a space can come to life with the right decor.

furniture
Photo for Egypt Today by Faouzi Massrali


Each C.Reality designed piece can be tailor-made to suit a client’s personal style as well. From fabrication to finish to material selection and art direction, the firm works closely with clients to bring their vision to life. In addition to modern furniture design, C.Reality has managed the furnishing, interior design and design concepts of sales centers, offices, advertising agencies, medical establishments, retail shops, resorts, cafes and restaurants, exhibition booths and events for a diverse group of clients including Andrea Hacienda, BMW, Orangette, Palm Hills, P&G, Ted’s and Vodafone.

Over the past 15 years C.Reality has built a quality portfolio presenting leading and emerging Egyptian designers and artists in their showroom. Today that includes talents like SAL by Salsabeelamin, yellow Design Studio, Inca & Co., and Elkahhal, who all offer unique contemporary aesthetics. C.Reality has fine-tuned the art of incorporating exquisite items into expressive and functional interiors.

All furniture & accessories are available at The C.Reality showroom, located at 40B Mohamed Mazhar Street, Zamalek • For more information visit C.Reality’s Facebook/CRealityEGY • Instagram/c.realitydesign.


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