“Fashion Mania” takes over Mall of Arabia

CAIRO – 11 November 2017: Mall of Arabia just celebrated winter in a truly fashionable style.

Shoppers got the chance to try their luck at the wheel of fortune in addition to many other different activities throughout the mall in order to win shopping vouchers allowing them to keep on shopping at the mall as long as luck was on their side.

While the It girls, Egypt’s most followed fashion bloggers, displayed their must-have items for the season in the mall in order to give shoppers some shopping inspiration.
The fashion parade that took over social media has been touring the mall for the past couple of weeks to show off winter's greatest looks and must have wardrobe essentials available in stores.


Photos courtesy of Mall of Arabia

Also, award-winning fashion photographer and the main act at “Fashion Mania,” Toufic Araman, treated shoppers and Egyptian fashion and style leaders to a personal one on one portrait photoshoot that had everyone updating their social media profile pictures.

As if all that was not enough, Mall of Arabia has also created the “Fashion Mania Store” to support young Egyptian designers where wearable artworks by 20 different designers were displayed.


Photos courtesy of Mall of Arabia