Egypt's Baraka Group Expands Into Gulf Region

Leading Egyptian retailer Baraka Group is bringing the Middle East some serious eye candy as it turns its fashionable gaze on the Gulf region with the opening of two new eyewear concept stores in Jeddah, Saudi Arabia, and Sharjah, UAE.

Having embarked on a joint venture with Apparel Group - who operate 1,200 stores in 8 countries and manage a high profile portfolio of more than 55 brands - two trendy operating arms blaze a stylish trail throughout the Middle East. As one arm stretches into Egypt piloting the local fashion industry, the other reaches into Dubai and is set to open 90 optical retail stores under the name of Eye Shop across 6 GCC markets.

Selling a range of their own chic designs and creations, Eye Shop offers a large selection of optical glasses as well as luxury and designer sunglasses, including Bulgari and Dolce & Gabanna, making it a one-stop shop for the finest shades in the region.