Fashion blogger Louisa Northcote competes in Britain’s Next Top Model

CAIRO - 2 November 2017: Twenty-two-year-old Dubai-based fashion blogger and vlogger Louisa Northcote has been selected to take part in the reality show Britain's Next Top Model.

Northcote was born in England and later moved to Dubai where she grew up. She then moved back to London to pursue a fashion buying degree at London College of Fashion, driven by her growing interest in fashion.

Meet Louisa Northcote, 20 from London...⠀⠀ Find out how she does, at 9pm this evening on @lifetimetelly⠀⠀ @bntmlouisa⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ .⠀⠀ #BNTM #britainsnexttopmodel #nexttopmodel #topmodel #model #modellife #modelling #fashion #fblogger #beauty #bblogger #beautyblogger #london #londonlife #tv #realitytv #lifetimetv

A post shared by Britain's Next Top Model (@bntmuk) on Oct 19, 2017 at 2:13am PDT

Through the blog that she created at the age of 13, Northcote has had the opportunity to work with various top fashion brands, giving her more insight about the industry. She previously worked with publications like Grazia Middle East and Hello! Middle East, as well as Giussepe Zanotti, Amato, Reemami and Essa Walla, amongst others.

Qatar magazine shoot. #mydubai #dubai #model #photoshoot #shoot #britainsnexttopmodel #bntm

A post shared by Louisa Northcote (@bntmlouisa) on Sep 20, 2017 at 12:28pm PDT

Northcote is now partaking in Britain’s Next Top Model’s upcoming 12th season as one of the 13 contestants. The season starts airing this week. The franchised reality show is hosted by model Abbey Clancy, who mentors the young girls throughout the competition.

The girls compete in various editorial shoots and sartorial tasks, and the winner is crowned to be Britain’s Next Top Model. The winner is then offered a modeling contract with an agency, a fashion spread in Cosmopolitan magazine, a collaboration campaign with Show Beauty and so much more.

Britain’s Next Top Model housed models such as Alex Evans, Mecia Simson, Tiffany Pisani, Jade Thompson, Letitia Herod, Lauren Lambert, Chloe Keenan and Olivia Wardell, amongst others. The competition is judged by host Abbey Clancy, Nicky Johnston and Max Rogers.

Northcote now launched a campaign on social media under the name of "Free the Pimple" to celebrate natural beauty and question the modeling industry’s standards of beauty. In an Instagram post, Northcote explained how she has been criticized by people for having bad skin, which took a toll on her confidence.

If you watched the first episode of @bntmuk you will understand why I'm posting this selfie. First of all please appreciate it took a lot of courage to post this picture. I already know some people will be mean and nasty about it and probably laugh and say horrible things. I have heard it all before: pizza face, crater face, I'm ugly because of my skin, wash ur face, ur dirty, ur disgusting, ur greasy etc the list goes on and on. Growing up in Dubai I was modelling at 13 and had a thriving career then I moved to England at 16 for my studies and my skin went down hill. I have had the creams and the pills and when it came to modelling I had agencies interested in me but they said go away and clear ur skin then come back. I wish it was just that easy "clear ur skin" but it's really not! It's a daily struggle which has taken a huge toll on my mental health and confidence especially with guys thank god my boyfriend sees past it he is amazing! Prior to the show my skin was actually getting clear yet however it took a severe turn for the worse and here I am still with bad skin, I was put on more creams and more meds but no I still have 'bad skin'. Sounds pathetic but my wish in life is to walk out makeup free with clear skin but walking out makeup free with skin like this people would stare and that would affect my self esteem more. It's extremely painful as well. I have done so much research into it I'm very health conscious - I'm a vegan, I don't drink coffee and I exercise a lot! I'm now having to go on more meds and more things to try clear it. I think acne is a subject that isn't spoken about enough in life and in the modelling industry because we live in a superficial world - editing Instagram pics etc. I know there are so many people out their struggling with it like me so I am here to show u u r not alone and to be a voice. I also want to thank @bntmuk @maxrogersuk @nickyjohnston @abbeyclancyofficial and everyone else from the show that gave the girl with 'the bad skin' a chance. Will the modelling industry ever look past the red marks? I also call u acne suffers to gain courage like me and post an acne selfie with #bntmlouisa on twitter or Instagram! ❤#wlyg

A post shared by Louisa Northcote (@bntmlouisa) on Oct 20, 2017 at 1:38am PDT