H&M Launches Conscious Beauty Collection

The latest addition to H&M’s beauty collection has arrived in stores. The new conscious beauty range of organic, more sustainably produced products for skin, hair and body is Ecocert approved with organic certification.

The range consists of around 30 body and hair care products: everything from lip balm to body washes and shampoo as well as hand cream, dry shampoo, aluminum-free roll-on deodorant and innovative products such as pre-shampoo hair oil. There are three types of face masks, five flavors of tinted lip balm (blueberry, vanilla, lemon, ginger and raspberry) and hand creams just right for desk side and handbag. The products are in contemporary packaging and recyclable materials. The plastic in the primary containers is made from recycled material. The body care selection, which makes up the majority of conscious beauty range, comes in two contemporary, aromatherapy-based fragrances which work for both men and women: Vitalising (with ingredients such as mandarin, grape and lime to create a modern, uplifting scent) and Relaxing (with anti-stress ingredients and a modern take on lavender with vetiver and rosemary).