CAIRO – 11 October 2017: One of the concepts that have really intrigued people since the invention of the internet is online shopping, and an Egyptian-made app may have just revolutionized that.
is simply an application that will allow you to shop at various shops, cross match your findings and come up with an outfit that you might have needed hours to find if you had moved from one shop to the next and from one mall to the other.
Though the application is pretty fresh on the Google Play and Apple Store stands, having scored merely hundreds of downloads, this app might soon find itself a hit, with variable features that facilitate the shopping process and make it easier for users to find the gems they have been seeking out, as we enter a world where shopping mistakes will literally cost you too much.
The interface consists mainly of three main taps (Home, Search and Notifications) and two buttons (Menu button and the Magic Wand button).
Home: The app tries to set itself up as not only a front with unlimited shopping windows, but also as a fashion social media platform. Through the “Home” tab, you will be able to follow big brands and other users to stay up-to-date on their latest activities, the newest released items and other users' recommendations. You can also be followed by others, who can see your collections and latest picks.
Home tap – screenshot from Twigano application on Google play
Search: Through this tab you can search for products by name or in three main categories: Men's, Women's and Décor. You can also check out top users, top stores and trending products.
Search tap - screenshot from Twigano application on Google play
Menu: Through this button, you can adjust your profile, view your saved products and recently viewed products, and you can also change application settings or create a store, which would be a very effective tool to grow your business once the application spreads.
Creating your own outfit with the Magic Wand button
Magic Wand button: Located at the right top corner, this button allows you to put together an outfit or a collection, helping you to step by step create an amazing outfit – starting from eyewear, tops, bottoms, jackets and outerwear, to shoes, bags, accessories and even perfumes and makeup. Then it allows you to find out if the outfit fits together by displaying it in a pick-and-match kind of way. It also allows you to consult your friends and impress your followers through sharing your findings.
The application also allows you to shop from home, which is the main point – displaying prices, delivery fees, available sizes and colors, other users' ratings of that product, and recommendations that match the product – in case you are still putting together your outfit.
Finding products - screenshot from Twigano application on Google play
Interacting with products screenshot from Twigano application on Google play
Cons: Clearly, the application's developers had many great ideas and worked on so many features, which inevitably means some unintended results:
- The application is still suffering from some bugs, which might lead it to freeze momentarily, take time to load or actually crash.
- You cannot use the app at all without an internet connection, even if you had the application open when your connection failed, which means you cannot even check the items you saved offline. You can work around that by taking screenshots, even though it is not the most practical solution.
- Also, the variety of product options is still a bit limited, but that will hopefully be gradually fixed as the application becomes more popular.
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