Dove releases racist ad showing black women becoming white

CAIRO – 9 October 2017: Dove recently released a three second GIF advertisement that features three women; each one removing her shirt to show another woman lighter than the one before until the “transformation process” ends from black women to a white woman.

The advertisement was misinterpreted by women of color, and social media users attacked it for being racist.

One social media user who attacked dove was makeup artist Nay the Mua by saying:



Dove recognized their fault right away, and took to social media to apologize and to explain themselves.

An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.

— Dove (@Dove) October 7, 2017

That was not the first incident for Dove. In 2011, Dove had also done an ad that they were criticized for, where three women were shown standing side by side each with lighter skin than before, and with before/after signs behind them.

Okay, Dove...
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2

— Keith Boykin (@keithboykin) October 8, 2017