et Jewelry designer of the Week: Hayden & Co

CAIRO – 2 October 2017: Hayden & Co is Shaddy Elian's smart way of substituting diamonds and gold with a more affordable range of choices.

In his latest collection, “Love Wear,” Elian brought something old and something new and mixed them to create unique jewelry for the modern women. The collection consists of seven unique sets, five necklaces, four rings, four earrings and two bracelets. Everything is handmade in Belgium from gold and silver plated rhodium, encrusted with Swarovski crystals.


Photos courtesy of Hayden & Co
Shaddy Elian is the creative director and the founder of Hayden & Co. he was born in Kuwait to Egyptian parents. He studied jewelry design in London and took it further by taking courses in technical jewelry making at The Design Studio by Azza Fahmy in Cairo.


Photos courtesy of Hayden & Co
Elian launched Hayden & Co after in 2016 after he noticed the need for special occasion jewelry with accessible prices. He made it his mission to fill that gap. He also believes that through his jewelry women would feel special.

“I believe all women should feel special and indulge in luxury. I created LOVE WEAR from my inspiration to give the modern day woman her heart's true desire; chic with a mixture of class and sass.” - Shaddy Elian


Photos courtesy of Hayden & Co