FFWD showcasing in Paris

CAIRO - 17 September 2017: From September 28 to October 2,

Fashion Forward Dubai

will showcase in Paris at the InterContinental Paris Le Grand Hotel, 2 Rue Scribe – 75009, in collaboration with Muriel Piaser Consulting Office as the Global Fashion Developer.

FFWD will exhibit the best selection of top apparel and accessory designers from the region, including Anaya, Amira Haroon, Asya Krasnaya, Sadeem, Cheyma, Geodie, Hessa Falasi, Kage, Rula Galayani, Soltana, Tania George and Utruj.

“I’m very excited to be a part of FFWD’s Paris Showroom once again. My brand has showcased with FFWD from the beginning, and as a result, our exposure to the global fashion industry has grown every season as the international interest in the brands from the Middle East has increased. I look forward to becoming bigger and better with FFWD’s empowerment program EPIC, and meeting more international buyers this season," said Amira Haroon.

FFWD was launched in April 2013 and has delivered nine successful events. It takes place twice a year, and = has helped Middle East designers gain global acclaim.

The showroom in Paris aims to help Middle Eastern designers with a promising opportunity for international visibility and commercial viability during peak exposure and business season for the fashion world.

The FFWD is also a good platform for international fashion designers and the international fashion industry at large to learn about Middle Eastern tastes and customers, exploring the potential for expansion in the region.