“Make Room for Life” with IKEA

CAIRO – 20 August 2017: IKEA Egypt held a press conference at Cairo Festival City Mall for the launch of their 2018 catalogue with an inspirational slogan: “Make Room for Life”.


Photos courtesy of IKEA

The living room is the most important part of a home, as it is the room where the connecting with family, friends, celebrating special occasions, or simply making memories always happens. Hence, the living room is the main focus of the catalogue.


Photos courtesy of IKEA

Speaking at the press conference, Egypt Country Manager Adosh Sharma said, “Inspiring people to make room for life is simply a back to basics invitation. It is a reminder to people of what is important in life. The living room not only hosts most of our daily activities, it is where we create memories with those we care about. IKEA wants to help customers to make more out of their space by offering multifunctional and modular solutions and ideas for all space living.”


Photos courtesy of IKEA

IKEA’s new catalogue features more than 1000 new products and home solutions. It is brighter and more colourful, with dark tone-on-tone colors, different shades of green turquoise, with yellow and brass accents. The sparks of bright colors tickle the eye and boost energy, with several color themes to create moods.


Photos courtesy of IKEA

This is the 67th edition of the global IKEA catalogue, which prints 203 million copies in 35 languages across 52 countries, reaching over 255 million people around the world.