Sherry an inspiring young entrepreneur

CAIRO – 15 August 2017: Sherien Shatta is a young inspiring entrepreneur who is on her way to shape the economy in Egypt. Shatta, 18, is an entrepreneur and a student at the American University in Cairo, who is majoring in Business Management (Entrepreneurship) and minoring in Film.


Sherry’s Official Facebook Page

She decided to start her own business during the first semester at the university, when she realized that she had so much free time that she can use wisely. “I’ve always took pride in excellent time management so I decided to head off to work every day after finishing my lectures and spend enough time with friends. I gave up going home after a long day at university to a delicious homemade meal. Instead, I would go to my dad’s factory and get acquainted with everyone and their roles. I remember gaining a lot of weight in the beginning because I would eat junk food every day since I only got home around 9 p.m.,” said Shatta to Egypt Today.


Sherry’s Official Facebook Page

Motivation to do and be better was the most important aspect that inspired her to open her own business line was her. She never liked to compare herself to anyone and if she did she compares herself to the ones who are more successful to give her the drive to do better.

Shatta mentioned to Egypt Today: “Luckily, I have found myself quite early and although I may not have found myself entirely and it may be too early for me to say this, but I can actually picture my future or at least the way I imagine and aspire it to be. Not only that, but I love leaving marks wherever I go. I want to be remembered everywhere I go and I want people to appreciate me, Sherien Shatta, as one of the youngest successful business women that ever walked this planet.”

Her father is her number one role model. He was never been stingy with a single piece of information and he has offered everything he can give to her, including financial support for her business.


Sherry’s Official Facebook Page

So what is Sherry’s?
It was launched one year ago, we cannot fully call it a company, but we can call it a daughter company underneath Shatta, a well-known upholstery and textile company in Egypt.

Sherry’s started off with three products, two of which Shatta had already been producing. However, Sherry’s took these products to a different segment and innovated them. These two products are digitally printed canvases and cushions. Shatta loves digital prints because she can literally print any kind of picture on fabric and then turn that piece of fabric into any kind of craft that people will adore.

The purpose of Sherry’s is to use fabric in the most artistic and creative ways possible, attracting young teenagers with specific designs. Shatta used to print photographs on canvas and cushions, then giving them away to her friends as gifts. Hence, she realized that the idea was creative that people would probably love to decorate their homes with small pieces that add eccentric vibes. So, she added a third product, which was fabric-covered notebooks and a fourth, which was table runners. The most recent and fifth product is ready made packaged curtains, which can be very easily hung. She is currently working on a couple of other products, but they are still being tested out.


Sherry’s Official Facebook Page

Her new collection is vibrant; as she took a pop art approach in the new cushion collection starring Marilyn Monroe and Frida Kahlo. There is a lot of Arabic calligraphy, memes it also includes a pop art collection as well as vintage designs. Not only that, but they have innovated the standard cushion shape and applied new ideologies to how cushions should be like. As for the canvas collection, “a lot of people have been asking about canvas collectives, which are a couple of canvases that all go together to make one picture or a couple of canvases that all have one vibe. So, these will be very common in stores especially for young kids’ rooms and Tumblr-y people who appreciate this type of art,” added Shatta.


Sherry’s Official Facebook Page

Shatta sees her business accelerating within the next few years. This first year has been about experimentation. Her pace was slow, but steady for the past year, after all, she is only 18 and there still so much she needs to learn. She sees Sherry’s becoming an official company with a separate factory and separate branches.

Shatta added, “I see Sherry’s as a home accessories company, which will manufacture everything a house needs from the smallest bits like cushions and canvases to the biggest like an entire salon.”