CAIRO – 31 July 2017: Semsem has a new collection lined down in the market, which is the resort collection. The resort collection gives you the feeling that the collection is mainly comfortable wear, while at the same time chic.
The collection was inspired by style icon Marella Agnelli. Marella Agnelli is an Italian noblewoman, art collector, socialite and style icon.
The resort collection is colorful, depending mainly on the rainbow colors and details like asymmetrical shapes. The collection presents chic and elegance through the pants, skirts, crop tops and dresses.
The line is celebrating female form. The collection is available online from Moda Operandi.
Semsem is owned by Abeer al-Otaiba, who was raised in Alexandria, Egypt before moving to Dubai to build her career in engineering. Otaiba now lives in the United States, where her fashion label Semsem is based. The mission statement for her brand is "support and invest in women and children’s well-being around the world."
A part of Semsem’s mission is to support organizations dedicated to gender equality, literacy, health, legal awareness and education among women and children across the globe.
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