In a significant milestone for Egypt’s entertainment and tourism sector, Boom Room Madinaty, a flagship project by the global American entertainment company, hosted the MENALAC Egypt Summit. Held under the patronage of Prime Minister Mostafa Madbouly, the event marked the first Egyptian edition of the Middle East and North Africa Leisure and Attractions Council (MENALAC) conference, aptly themed “Focus on Egypt.”
The summit brought together prominent leaders from the tourism and real estate investment sectors in Egypt and the Middle East, alongside entertainment operators, technology providers, and creative service experts.
A Showcase of Madinaty’s Entertainment Potential
Participants toured Open Air Mall Madinaty, one of the region’s largest shopping and entertainment hubs. Highlights included a tram ride through the mall, a visit to the Extreme Land entertainment centre, and an exclusive showcase of Boom Room Madinaty—Egypt’s first-of-its-kind social entertainment hub for families and youth.
Industry Collaboration for Growth
Omar Hisham Talaat, Chairman of the American entertainment company that owns the Boom Room brand, emphasized the importance of hosting the MENALAC Egypt Summit. He noted it aligns with the company’s strategy to exchange expertise with leading global institutions in the entertainment industry.
“Entertainment has become a key driver of economic growth and plays a pivotal role in enhancing Egypt’s global appeal as a premier tourist destination,” Talaat said.
He further highlighted the remarkable reception Boom Room Madinaty has garnered since its launch, attracting over 60,000 visitors across diverse age groups in just a few months. Talaat called it a testament to the venue’s innovative blend of social and recreational experiences, which cater to the evolving preferences of modern audiences.
A Vision for Expansion
The American entertainment company aims to revolutionize the leisure sector across the Middle East by introducing novel concepts and groundbreaking experiences. As part of its ambitious expansion plan, the company announced its first international branch outside Egypt, set to open in Jeddah, Saudi Arabia.
“We are committed to forging strategic partnerships with leading entertainment companies globally to realize our vision for growth across Egypt and the region,” Talaat added.
MENALAC’s Commitment to Egypt’s Growth
Walid Al-Balban, Chairman of MENALAC, expressed admiration for the state-of-the-art infrastructure and diverse entertainment offerings at Boom Room Madinaty and Open Air Mall. “Egypt offers immense growth opportunities in the entertainment sector, and MENALAC is eager to capitalize on these prospects in such a dynamic market,” he said.
Founded in 2016 under the Dubai Chamber of Commerce and Industry, MENALAC serves as a non-profit platform supporting the growth of the leisure and attractions industry across the Middle East and North Africa. Its membership includes leading companies in amusement parks, family entertainment centers, and water parks, united in advancing the region’s entertainment landscape.
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