European Bank for Reconstruction and Development (EBRD) Launches Programme to Support Emerging Women-led Fashion Brands in Egypt

The Egyptian fashion industry is on the brink of a significant transformation with the launch of “Beyond Stitch”, an innovative Business of Fashion programme developed by the European Bank for Reconstruction and Development (EBRD), in partnership with the global brand building platform, Maison Pyramide. This pioneering initiative is designed to empower emerging women-led fashion brands in Egypt, providing them with the essential knowledge, skills, and resources to thrive in today’s competitive market.

 

Over the course of six months, Beyond Stitch will provide participants with a comprehensive approach to building and scaling their fashion businesses. The newly launched initiative is specifically tailored to address the unique challenges faced by fashion brands in Egypt, aiming to drive innovation and sustainable growth within the industry. The programme features expert-led courses, practical tools, valuable networking opportunities, and group project consultations based on a collaborative cost-sharing model.

 

Dina Abbas, Senior Project Specialist at the EBRD stated: “Beyond Stitch is a groundbreaking initiative designed to nurture the next generation of female entrepreneurs in Egypt's fashion industry. Our goal is to equip these women with expert knowledge, practical tools and the networks needed to scale their businesses and make a lasting impact within the industry”.

 

Participants will benefit from an all-encompassing curriculum, covering critical aspects of the fashion industry, including marketing, communication, financial management and market expansion strategies. With guidance from industry-leading mentors, they will acquire critical insights and expertise to drive their brands forward. The programme also promotes significant networking opportunities, connecting participants with like-minded entrepreneurs and industry professionals to forge impactful relationships that can drive accelerated business growth.

 

Maria S.Munoz, partner at Maison Pyramide, commented: “At Maison Pyramide, we are passionate about fostering innovation and growth within our industry. This initiative offers an invaluable opportunity to connect with a diverse range of local talents and collaborate with industry leaders. By engaging in this programme, we hope to strengthen the entire ecosystem”.

Beyond Stitch is now accepting applications from emerging women-led fashion brands in Egypt.

 

With limited spots available, interested brands are encouraged to apply soon to secure their place in this transformative programme – set to commence in September 2024. Apply now via this link, and follow @beyondstitchprogramme on Instagram for the latest updates.