Phlog, Egypt's pioneering online photography platform, partnered with the Creative Industry Summit, held from September 23 to September 25, with the aim of fueling the creative economy towards an inspiring future. Phlog's participation included hosting competitions among photographers within the summit to boost creativity and competition among them. Additionally, Phlog organized a photo exhibition showcasing the most creative photos on the Phlog application platform during this year.
During the summit Phlog was actively engaged through various interactive activities, competitions, and discussion spaces. It is noteworthy that Phlog held art exhibition displayed creative and innovative photos that exemplified the extent of creativity and excellence among talented photographers on Phlog's platform. Phlog's activities also featured different photo installations and a representation of the application's user experience. And the attendees had the opportunity to download the app, experience it as image buyers, enjoy the photos, interact with them, and buy them.
Moreover, Phlog hosted inspiring talks and discussions featuring photographers who were featured in the documentary series "Sortak" on the Phlog Platform. These discussions covered shared perspectives and themes found in "Sortak" and the broader significance of the photographers' work. Some talks included brand managers and experts discussing vital topics such as the importance of stock images and the future of authentic, locally sourced content. They also explored how brands are transitioning from merely adapting existing content to ongoing collaborations with local creators.
On this occasion, Khaled Taher, Founder and CEO of Phlog, expressed his satisfaction with the partnership with Creative Industry Summit, saying “It was a great opportunity highlighting the work of emerging talents that Phlog has helped discover in reality within the summit and we believe that this will encourage more talents to participate and develop their creative skills”.
Mai Salama, Founding Partner of Creative Industry Summit, added, "We're delighted to be part of the Phlog platform experience, as we truly appreciate what Phlog does. Since day one, Phlog has achieved substantial success, so it's remarkable to share the Phlog's experience with the Creative Summit."
It is worth mentioning that Phlog is the first of its kind in Egypt, building a community that empowers photographers to uniquely capture their world and monetize their work without compromise, through two applications: a photographer's application, launched on a trial basis in March 2022, which successfully reached over 35,000 users. This application featured more than 37,000 photos uploaded and hosted over 67 campaigns, with an average of 125 winners in its first year of launch. The other application is designed for image buyers
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