Survey in Cairo: advertising can light the way to safer cities

During implementation of the illuminated billboard project, inDrive surveyed thousands of Egyptian residents to gather their opinions on street safety and the impact of the billboards. The results revealed that many felt uncomfortable in dark areas (27.7%), places with a bad reputation (19.1%), empty streets (28.7%), and crowded areas with strangers (24.4%).

When asked about their comfort level in unlit areas of the city at night, 45.3% reported feeling uncomfortable, and 29.4% said they felt scared.

The introduction of illuminated billboards as pick-up points significantly improved the respondents' perception of safety. 95.4% felt at least somewhat comfortable waiting for their car at these locations.

Additionally, 45.3% of respondents expressed a strong interest in having more of these illuminated billboards installed in their areas, stating that it would make them feel much better while waiting for a ride. This unique finding highlights a new trend in the market, where people are not only accepting but also actively requesting more advertising, as it contributes to their safety and well-being.

“By working together, we can create a safer environment for everyone,” said Moataz Toba, the business representative for inDrive in Egypt. “We urge other ride-hailing companies and any other players to join us in our commitment to improving safety in urban areas, as well as providing a better customer experience.”

The findings of the study clearly demonstrate the positive impact of the project on public safety, according to the opinions of Egyptians themselves. The company now calls on all market players to invest in similar initiatives that not only enhance their services but also contribute to the safety and well-being of cities.