The iconic Coca Cola billboard in Times Square is one of the most recognizable advertising displays in the world.

 

On average, it is estimated that around 330,000 people pass through Times Square every day, with this number skyrocketing during peak tourist seasons. This means that the Coca Cola billboard has the potential to reach an incredibly large audience, making it a highly coveted advertising space for companies looking to promote their brand and products.

 

Recently, the Coca Cola billboard in Times Square featured an animated display created by Yehia Abouseif, an Egyptian motion designer at Wunderman Thompson New York. Abouseif devotedly worked on one of the Coca Cola animations displayed during the Christmas and New Year period in 2022.

 

The animation featured a festive holiday scene, magical moments for several groups of people sharing a Coca Cola together throughout the past year. The animation was designed to capture the spirit of the holiday season and evoke feelings of joy and togetherness.

 

Abouseif and Wunderman Thompson’s work on the Coca Cola animation is a testament to the power of creative design in advertising. By combining his skills as a motion designer with the iconic Coca Cola brand, Abouseif was able to create a visually stunning and emotionally resonant display that captivated audiences in one of the busiest and most high-profile locations in the world.

 

In conclusion, the Coca Cola billboard in Times Square is a global icon of advertising, and Yehia Abouseif's work on the animation for the brand showcases the incredible potential of creative design to capture and engage audiences on a massive scale.