CAIRO - 12 Decamber 2022: In continuation of its pioneering role in the Egyptian market for more than thirty years, L’azurde Company for Jewelry, the leading gold and jewelry designer, manufacturer, distributor and retailer in the Middle East has announced its participation at the Second International Exhibition for Gold and Jewelry in Egypt, Nebu Expo for Gold and Jewelry held from the 10th to the 12th of December 2022, under the patronage of his Excellency Abdel Fattah El Sisi, President of the Arab Republic of Egypt and inaugurated by the Egyptian Ministers of Supply and Industry.
Dr. Ali Al -Moselhy, Minister of Supply and Internal Trade, accompanied by Eng. Ahmed Samir Minister of Trade and Industry, and Major General Ahmed Soliman, head of the Assay and Weights Administration visited the Group’s pavilion and praised the latest products and designs for 2023 offered by L’azurde and its sub-brand Miss L’ as well as Instyle collection in 18K and 21K gold, following the latest trends in jewelry making.
“L’azurde’s participation at the Second International Exhibition for Gold and Jewelry in Egypt, Nebu Expo for Gold and Jewelry stems from the Company’s strong position and distinguished brand name which contribute to the increasing demand for its products”, said Mr. Ihab Ibrahim, Chief Operating Officer of L’azurde Group in Egypt. “With this in mind, we will be launching new initiatives that align with the market’s needs and suit all women tastes and styles, enabling the L’azurde woman to show off her unique style at every occasion”, he added.
With the Egyptian Super Star Yasmine Abdel Aziz selected as L’azurde’s brand ambassador for the Middle East, the Company is more pleased than ever to launch the new collection for 2023, offering the latest in the world of jewelry, with special bridal sets and gold and diamond jewelry pieces for all occasions.
L’azurde has recently unveiled a special 14K collection for the first time ever by its sub-brand Miss L’, which was an instant hit among the brand’s enthusiasts and Mr. Ibrahim said that the Group is also expected to launch new products with less gold weight for the same original size, which will be implemented using state-of-the-art technologies to keep pace with the gold market variables at competitive prices. “We will continue to add new trendy products and designs our wholesale channel through L’azurde Instyle collection for the perfect jewelry gift ideas”.
The Group will continue with further investments in 2023, according to Mr. Ibrahim, with gold being considered as a safe haven and an optimal form of investment for many customers. L’azurde Group will be providing new offerings, following the latest technologies in order to meet the needs and aspirations of their clientele with wonderful designs crafted in collaboration with international award-winning experts in jewelry making, considered as the lifeblood for the Group’s business.
On the continuous successes achieved by L’azurde during the past periods, Mr. Ibrahim noted that the new transformation strategy pursued by L’azurde has enabled the Company to secure its position as a pioneer in the gold and jewelry sector in the Arab region and the Middle East, leading to the launch of the first e-commerce business platform for jewelry in Egypt (Lazurde.com) and its continuous development. The e-commerce business was especially driven by the belief in the importance of digital transformation to develop the purchasing experience for the Egyptian consumer, as well as support government initiatives in digital transformation within the Egyptian Vision 2023.
For more information and access to L’azurde products, please visit the following links:
lazurde.com
https://instagram.com/lazurde?igshid=NTdlMDg3MTY=
https://www.facebook.com/lazurde/?mibextid=LQQJ4d
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