Hugo Boss X Cairokee's Tamer Hashem

CAIRO –15 July 2017: Hugo Boss Egypt is highlighting the work of successful Egyptians for their latest campaign #LikeABoss, diving in for a musical edge this time in their latest collaboration with Cairokee’s drummer, Tamer Hashem.

The project comes right with the band's latest album release earlier this week. 'Noaata Beida' or 'A Drop of White,' which they performed earlier this month in London at their sold out concert.

Cairokee is known as the voice of the generation. With great influence over Egypt’s youth, Cairokee is always working to better themselves and their music. Their use of the public as a source of inspiration for their music has made them beloved throughout the whole country.

In the same degree, Hugo Boss inspires excellence and freedom through their clean silhouettes, high-end fashion lines and products. Hashem uses his love for music to motivate people into looking to the future. "What started me out on this road - aside from the flashing lights and screaming fans - was just that I embarked on a mission to change lives the best way I know how- through my music," he said.

Hugo Boss’s latest campaign #LikeABoss promotes an inspiring message, that people can inspire and provoke change through their art and passions.