Bold. Exciting. Approachable. Opel has unveiled its new DNA and persona with the launch of the second generation of the long-awaited Mokka 2022. The German brand brings in bold change redefining exciting driving experiences with its all-new Mokka where German quality, heritage, and consistency meet modern age design. The futuristic look and feel of Mokka 2022 is a demonstration of what The German Challenger, Opel, is now bringing to the scene; defying the norms and transcending far beyond conventional.
Opel introduced its #LessNormal experience of Mokka 2022 with an equally exciting campaign, both on-ground and digitally. The first phase of the campaign ‘The Teaser’ phase was an introduction to what Opel has behind the curtains for the Egyptian market. This phase of the campaign featured a vertical dance show, the first-of-its-kind in Egypt, at Park St., as well as an illusion photo booth in Park St. and The Drive by Waterway as on-ground activations. Digitally and on social media, Opel carried on with creating more suspense with a competition for participants to get an invitation to their Bold event.The buzz also got bigger with the billboard teaser campaign.
For the second phase, ‘Pre Reveal’, Opel has collaborated with a roundup of bloggers, influencers, and public figures including Amir ElMasry, Mahmoud Shoukry, Layla Ghaleb, Nourhanne Eissa, Cynthia Khalifa, Yaya ElSady in a creative, bold and #LessNormal ad, for audiences to guess what Opel is about to reveal.
A dazzling night concluded the campaign with the third and final phase, the ‘Car Launch’ where Mansour Automotive has lifted the veil on MOKKA 2022 in its Matcha Green color. The reveal of Mokka 2022 has presented Opel’s significant shift in identity and persona, something like we’ve never seen before for this German automotive powerhouse.
Shifting from traditional to utterly modern German, the new Mokka boasts an unrivaled combination between catchy design and hi-tech powertrains. The all-new Mokka 2022 comes in 5 breathtaking colors: Voltaic Blue, Matcha Green, White Jade, Quartz Grey, Diamond Black Elegance, and Power Red. MOKKA 2022 manifests Opel’s new progressive, bold, and nonconformist approach where German engineering doesn’t compromise breathtaking modern and vibrant design.
From the inside out, MOKKA 2022 makes the driving experience more exciting. From all the important features like advanced transmission controls, high-tech security and safety measures such as driver attention warning, 8 Airbags, navigation through the Virtual Cluster, IntelliLux LED® Matrix Lights, Sports Paddle Shifters, 8 Speed Automatic Transmission, Wireless Charger and 12 Inch Virtual Cluster + 10 Inch Touch Screen and three driving modes (Eco, normal and sport), to all the little things that elevate your everyday drive like the voice recognition and keyless entry, the Opel Mokka 2022 is bound to impress you with its pure design and bold performance.
With the launch of Mokka, Opel incepts its new bold and progressive persona in the minds of all automotive enthusiasts, promising an enjoyable, safe, and modern driving experience for you to hit the road your rules, your way.
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