The colors we pick for our clothes, accessories, personal belongings, and house décor not only define a part of who we are, but also how we deal with life, our perceptions, and our choices. Colors are a powerful communicative tool, this is why color psychology is used in marketing and branding because each color can evoke certain emotions. So if you are wondering why you keep on picking a certain color or finding yourself more attracted to one more than the rest, there’s a reason why.
Red
Red represents boldness, passion, thrill, danger, energy, and action. Since it is an intense and stimulating color, red is mostly used by several brands in the call to action button like ‘call now’ or ‘buy’ now since the strength of colors can provoke actions and emotions. It can also be used in restaurants because it’s known as an appetite stimulating color.
Red personality traits:
• Adventurous
• Thrill-loving
• Impulsive
• Determined
• Loves passionately and intensely
Orange
This color stands for socialization, connection, and human companionship. Orange is often used in marketing campaigns related to community services or for brands that care about creating a positive change in society.
Orange personality traits:
• Outgoing
• Loves to be the host of the party
• Values human connection
• Extremely social
• Energetic
Yellow
Yellow is a color that evokes happiness and positivity, just think of the sunshine. This color also stands for expression of individuality and the love of creating new ideas. Brands use yellow to stimulate feelings of joy and happiness.
Yellow personality traits:
• Optimistic and positive
• Expressive
• Cheerful and have a contagious smile
• Prefers tight happy social networks than bigger shallow ones
• Imaginative
Blue
A color that represents the need for inner peace and tranquility. Lovers of blue prefer to live in harmony and according to their ideals and beliefs. The calming effect of this color is the reason why it’s often used in bedroom paint as well as therapy institutes branding logos.
Blue personality traits:
• Peaceful
• Compassionate
• Dependable
• Trustworthy and honest
• Never allows being taken for granted or taken advantage of
Green
Green is a symbol of nature, fertility, and growth. Those who love green seek to feel secure and safe, on an emotional level and a materialistic level. Green lovers also need to feel accepted and acknowleged. This color can also have a negative connotation with jealousy and envy.
Green personality traits:
• Seeks balance
• Connected to nature and loves being outdoors
• Practical
• Compassionate
• Down-to-earth
Purple
Purple symbolizes royalty, power, and spirituality. This is a color for someone who likes to stand out and make a statement. The color is also associated with creativity and perfectionism. People who love purple are believed to be intuitive, visionary, and great observers.
Purple personality traits:
• Witty
• Charismatic
• Unique and exotic
• Thrives on creativity and inspiration
• Doesn’t care about fitting in
Pink
Pink stands for romance. People who love pink have a deep need to be loved and accepted, unconditionally. Also pink is associated with a strong nurturing and sensual side. The delicate color also represents femininity and softness.
Pink personality traits:
• Values love and family time
• Wears their hearts on their sleeves
• Flirty
• Approachable
• Compassionate
Grey
A neutral color that best describes people who are composed and cool. People who love grey don’t mind changing and adapting to keep things flowing smoothly. People who love grey don’t seek to grab attention. It also symbolizes hesitation.
Grey personality traits:
• Fair
• Objective
• Reliable
• Conserved
• Hates chaos and seeks to restore balance
White
White has long stood for chastity, purity, and innocence. It also represents simplicity, neatness, peacefulness. People get drawn to you for your bright nature and calming presence. White also represents people who are organized.
White personality traits:
• Calm
• Logical
• Wise
• Mindful
• Reserved
Black
The king of all colors. Black is the most versatile and intriguing color. It symbolizes mystery, power, elegance, intensity. But at the same time, it represents mourning, sadness, depression, and pain. Black can also appear authoritative and serious.
Black personality trait:
• Powerful and prestigious
• Intimidating
• Strong-willed and determined
• Bold
• Private and composed
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