Double A Launches Its Latest SS’21 Collection ‘Nuances of Nature’

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Fri, 07 May 2021 - 01:34 GMT

BY

Fri, 07 May 2021 - 01:34 GMT

Double A SS'21 Collection Nuances of Nature

Double A SS'21 Collection Nuances of Nature

Double A’s sister duo Ayah Aboutera and Aliaa Aboutera launch their SS’21 collection, labeled Nuances of Nature. Inspired by nature and its boundless colors, this collection continues to emulate Double A’s masterful pieces that highlight the use of leather as both a winter and summer fabric.


With the pandemic bringing forward a global lockdown, the environment set out on a journey of self-healing. As humanity confined, nature began to flourish and thrive, subsequently, people experienced a newfound appreciation for the beauty and peace it brought about, and this was the precise inspiration for Nuances of Nature. An amalgam between bold, vibrant colors and playful geometric cutouts, Double A’s designs are both youthful and fearless.

Leather being the family business, Double A has a firm grasp on its potential, using the finest natural leather to debunk and revolutionize the notion that leather is a winter fabric. Double A uses innovative techniques to ensure their garments are both edgy and elegant, while still remaining practical and comfortable, this SS’21 collection is designed with no inner lining, making the pieces more lightweight and summer appropriate.

NUANCES OF NATURE

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Believing that leather is the embodiment of a powerful and independent woman, Double A designs garments that exude effortless femininity and confidence. The latest collection utilizes key archival pieces that are reinterpreted using rich colors, like imperial gold, oranges, blues, greens, and a variation of pinks. Nuances of Nature is inspired by the uneven motions of nature, palm tree leaflets, waves, and elements that create twisted yet sophisticated curves and patterns, it is a testament to Double A’s innovativity and aptitude. Resembling a gladiator’s armour, the Ayla vest is strikingly unique and empowering, where the Chrome vest fuses between edgy punk and feminine grace, each Double A design is made to be a statement piece.

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With nature in mind, Double A aims to prioritize the environment in its production course, creating a waste minimization initiative by using leftover leather cutouts and giving them a second life. Through the ‘Chrome Bag’, available in this collection, Double A works to be a zero-waste brand. Double A not merely designs and produces spectacular garments but they are a 100% Egyptian handmade brand, from their leather cutting, studs insertions, and leather-fringe shredding, Double A works to tell a story of pride and uniqueness.
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The Nuances of Nature are translated through Double A’s SS’21 editorial shoot, surrounded by trees, water, and other aspects of nature, this shoot embodies the inspiration behind the collection, while complementing the bold and daring colors and patterns evident throughout.

 

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