“Digital transformation in media, entertainment industries” .. An interactive lecture at the B.A. on Nov. 5

CAIRO – 3 November 2020: The Library Sector at the Bibliotheca Alexandrina presents an interactive lecture, online, under the title: "Digital Transformation in the Media & Entertainment Industry ... The Will for Change and the Management of Change".

This comes within the framework of the efforts made by the Bibliotheca Alexandrina to present and discuss technologies and developments in various fields. It will be held on November 5 at 6 p.m.

The lecture deals with the nature of digital transformation, and its specificity in the media and entertainment industry, which has undergone major transformations, worldwide, over the past few decades.

The lecture also deals with how to manage change in this field, in addition to the relationship between technology and culture for digital transformation, by presenting some successful experiences in the field of media and entertainment.